And very recently, actors and celebrities have been snapped with frozen faces at the Cannes Film Festival and the Oscars. At first blush you would think all Botox is bad.
Are celebrities REALLY falling out of love with Botox?
In contrast, the most recent report from the American Society of Plastic Surgeons reported a record number of Botox treatments. Demand for Botox is also expected to increase.
Last year more than 6.3 million Botulinum toxin type A treatments were performed, continuing to make Botox the nation’s most popular ‘non-surgical’ procedure.
Surely then not all Botox is bad?
So why the Paradox?
Is Botox going out of style with celebrities, while the rest of the country increasingly opts for the needle?
For some celebrities, the ‘frozen’ look is something they were seeking. While in other cases, let’s just say, even the the best injectors make mistakes. However, in most cases, ‘too much’ Botox is not something celebrities want or like.
Botox isn’t just a celebrity affair either. We are all realizing what a good result looks like.
Celebrities are slowly learning from past mistakes (recent exceptions noted). Celebrities and Hollywood A-listers haven’t fallen out of love with Botox. In fact, just like the rest of us, more celebrities are doing Botox.
What we are seeing is attention on celebrities who haven’t got good results, while the smart celebrities are doing their Botox better, smarter and keeping it under-the-radar.
Here’s how:
1. A More Natural Look
Let’s face it, no pun intended, the frozen look was never good.
When it comes to Botox, there are broadly 3 types of look – the ‘natural’, ‘still’ and the ‘frozen’ look:
Natural – Advanced Botox Injectors customize treatments to the individual and can achieve a subtle, natural look. A natural look softens facial lines and wrinkles, yet still retains facial movement, for example when you laugh, cry or look surprised.
Still – A ‘still’ look provides a nice result; lines and wrinkles are erased and some facial movement can still be seen. When the treatment is done well, a ‘still’ look provides a natural result with full correction.
Frozen – A ‘frozen’ look inhibits facial expression and the skin appears stretched tight across forehead. A ‘frozen’ look can also give the face a ‘waxy’ appearance.
As history has shown us, the frozen look is not good for celebrities and actors. If an actor can’t move their face, they can’t do their job.
Smart Celebrities: opt for a ‘natural’ or ‘still’ look.
2. Small and Subtle Improvements
Celebrities are also realizing the difference between enhancement and correction. Enhancement is associated with augmentation, while correction is making small, subtle improvements to provide correction, for example softening age-related lines and wrinkles.
In a past edition of Elle magazine Michelle Pfeiffer is quoted as saying,
“I’m all for a little here and there – fine. It doesn’t matter to me if people have plastic surgery, or they don’t, or if they do Botox”.
Whether or not Michelle Pfeiffer has had Botox is debatable, but her attitude of making small, subtle improvements is a good one, with benefits both on and off the red carpet.
Smart Celebrities: make small and subtle improvements.
3. Treat only One or Two Facial Areas
In the same vein, celebrities are also learning to only treat one or two facial areas. For example, treating the frown lines between the brows, known as the 11’s, and also perhaps the Crow’s feet. This reduces lines and wrinkles, but there isn’t enough of a difference for anyone to know.
Kelly Ripa might be a fan of treating just one facial area, telling a friend,
“When all else fails, I get Botox injected right here, right into my forehead”.
Smart Celebrities: only treat one or two facial areas with Botox.
4. Regular Maintenance
Another celebrity trick is to get the desired Botox result, and then proactively maintain it. Through regular Botox treatments, celebrities can hold their wrinkles at bay, and the media soon forgets they ever had any.
A-lister’s are able to stay under the radar, and most importantly, out of the spotlight for the wrong reasons.
Smart Celebrities: stick to a regular Botox routine.
5. Keep Beauty Secrets Safe
Celebrities are becoming less and less vocal when it comes to their beauty secrets; not just with Botox, but with everything. Again, celebrities are learning from their past mistakes – being vocal about beauty secrets has proven to be a disservice for some.
Take Simon Cowell for example, he’s freely admitted to using Botox, but then he’s never been allowed to forget it.
Smart Celebrities: don’t vocalize their beauty secrets.
Are Celebrities REALLY falling out of Love with Botox?
When you’re in front of cameras every day, or being photographed on the street you have to look good. However, if Botox is part of your beauty regime, it has to be done well.
Botox mistakes have been made, but smart celebrities are learning fast.
Botox isn’t going out of style with celebrities, the SMART ones are just thawing out..
.. and learning that LESS IS MORE.
In some cases, celebrities are doing their Botox so well, you wouldn’t know they had Botox at all..
Have you ever wondered how much Botox costs? Look no further..
From threads to forums to real-selfers, the web is awash with people talking about the price of Botox. After spending hours reading all the reviews of Botox we could find, interviewing Botox experts, consulting online databases of thousands of user reviews, Injector 5280 in Denver has pulled the best of the web together to create a Botox price guide to the United States.
Larger and more affluent cities tend to have the highest prices – Manhattan, NY and Beverly Hills, CA are the most expensive cities to get Botox.
Connecticut has the highest average cost of Botox – Connecticut also has one of the highest number of millionaires per capita in the United States, as well as one of the highest concentrations of top doctors.
The North-East region of the United States has higher prices compared to other regions.
Research shows that the price of Botox ranges from around $10-$21/unit.
Taking into account all 50 states, the average price of Botox in the United States is estimated to be around $13 per unit.
Cost of Botox
The price of Botox is dependent on many things, including the skill and experience of the Injector, local economy, consumer spending and patients in proximity to providers.
Generally speaking, affluent and more populated cities and states tend to have higher prices. Price can also vary greatly within a state, especially where pockets of more affluent communities exist in close proximity to top Botox Injectors.
Price is important to consumers as they seek value for money. However, while cost is important, so too are results.
Choosing a Botox injector shouldn’t be decided primarily based on price. A lower price isn’t always a bargain, while a higher price isn’t a guarantee of better results. Quality of results, level of care, trust and overall patient experience are also important factors.
We believe Botox should be thought of as a service, not a product – It’s not Botox alone that provides great results, but rather how the Botox is injected.
Therefore, it’s not the PRICE of Botox you should bargain for, but an injector you TRUST, and results you LOVE!
Including US States: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
Demand for Botox Predicted to Grow 50% within 10 Years
The demand for botulinum toxin type A cosmetic products (Botox Cosmetic®, Dysport® and Xeomin®) in the United States is predicted to grow 50% over the next 10 years, according to a new report by Injector 5280.
Demand for Botulinum toxin type A treatments (referred to as Botox) has been strong and steady over the last 9 years. Even in 2008 in the midst of the recession, demand dipped only slightly.
According to the latest report from the American Society of Plastic Surgeons, more than 6.3 million Botulinum toxin type A cosmetic treatments were administered in the United States last year.
Injector 5280 predicts the Botulinum toxin type A market will reach at least 9.5 million cosmetic treatments by 2024, representing a 50% increase in demand within the next 10 years:
Future trends were predicted through in-depth analysis of data released by the American Society of Plastic Surgeons, in combination with the importance, probability and implications of other factors in the Botox market.
Why is the Demand for Botox expected to Increase?
1. Botox is Mass Market. Once it seemed only celebrities and affluent baby-boomers opted for aesthetic injectables, but Botox is now common place for the everyday person.
Increasing numbers of people are seeing minimally-invasive procedures as a viable option. According to the American Society of Plastic Surgeons, botulinum toxin type A cosmetic treatments were the most popular ‘minimally-invasive cosmetic procedure’ last year.
With the ease of treatment, increased accessibility to local providers and the affordable cost of Botox, it is predicted that Botox will continue to grow as a mainstream aesthetic treatment over the next 10 years.
2. A Shift in Cultural Thinking. Recently there has been a much greater social acceptance of aesthetic injectables. Ten years ago a Botox treatment may have been seen as vain or gratuitous, however people are now much more accepting.
Media coverage of celebrities and Botox has got everyone talking about injectables. Botox has become a household name, and even a verb. People are now seeing Botox as another part of their beauty routine. Some women highlight their hair, some get their nails done – others see Botox as just another available beauty option.
In most cultures over the next 10 years, it is anticipated that there will be an even greater social acceptance of Botox as a form of beauty maintenance.
3. Increased Spending on Beauty. According to Yahoo! Shine, women reportedly spend $426 billion a year on beauty products. Women, who account for 94% of the Botox market in the United States, are also spending their beauty dollars on Botox.
With an optimistic economic outlook projected over the next few years, spending on beauty products is expected to increase, as well as spending on Botox.
4. Botox not ‘Economically Sensitive’. Even in an economic downturn, Botox has proven not to be acutely economically sensitive.
In the midst of the most recent recession, the number of Botulinum toxin type A cosmetic treatments dipped only slightly – treatments fell by as little as 4.4% in 2009; while the following year the number of Botox treatments jumped 12.2%, even though the economy was still sluggish:
5. Increased Quality of Treatments. Botox isn’t a cookie-cutter treatment and a good result takes more than a ‘one size fits all’ approach. Injectors now understand in order to gain patient satisfaction and retention they need provide a customized treatment. Results have greatly improved over the last 10 years and consequently so have patient satisfaction rates.
Greater patient satisfaction rates has led to increasing numbers of people choosing Botox. As Injectors further hone their skills, it is predicted that satisfaction rates will continue to rise, as will the demand for Botox.
6. Continued Demand from the 40-54 Age Group. Demand from the 40-54 age group has historically always been strong and consistent:
The 40-54 demographic are typically mature in their careers, and statistically the highest wage earners. In their struggle against aging, this demographic also has good reason to spend money on beauty products.
Even as little as one generation ago, we didn’t see advertising of anti-aging products like we do today. Older adults are becoming increasingly aware of the options available to them.
The 40-54 age group is a very important market for manufactures of Botulinum toxin type A and a significant reason why historical sales have been so strong. Last year the 40-54 age group represented 58% of the market in the United States.
With greater education and increasing desires to preserve a youthful appearance, it is predicted that consumer demand from this age demographic will further increase over the next 10 years.
7. Younger Adults are currently the Fastest Growing Market. The largest age group choosing Botox for cosmetic treatments have tended to be 40-54. However last year, there was an increasing demand from people in their thirties.
Over the last 2 years the demand for Botox has continued to rise for all ages, however the fastest growing age group last year was 30-39. Demand from this age demographic increased by 4% – the largest growth rate compared to any other:
At around the age of 35, collagen production starts to decrease and skin loses its elasticity. Lines and wrinkles start to appear and people begin to see changes in the mirror. Again, people in their thirties are becoming increasingly more educated about their available options, making Botox a viable treatment option.
The 30-39 age group has also experienced strong historic growth. Since 2006, the 30-39 age group has seen an average growth rate of 6.38%; second only to the 40-54 age group which averaged 7.38% in the same period:
The thirties market is a relatively untapped Botox market and becoming increasingly important. It is predicted that awareness of Botox will continue for people in their thirties, and demand from this demographic will subsequently increase over the next 10 years.
8. Awareness of Preventative Botox. The growth in demand for Botox has, in part, also been generated by younger people realizing that Botox isn’t solely used for correction.
Studies have shown that Botox can prevent the development of facial lines and wrinkles. Botox reduces and eliminates fine lines and wrinkles, but it can also prevent facial lines and wrinkles from becoming more noticeable. If facial muscles are not able to contract and form facial lines, they can be less prominent in the future.
Younger adults are starting to see the benefits of being proactive when it comes to beauty maintenance. Indeed, the tag line for Injector 5280’s medical practice is ‘Proactive Medical Aesthetics’, highlighting the value of prevention.
As increasing numbers of people see the preventative benefits of Botox it is predicted that demand for Botox will also increase.
9. The Emergence of the ‘Bro-tox’ Era. Interestingly, the number of men choosing aesthetic injectables is also rapidly growing. The American Society of Plastic Surgeons reported that between 2000 and 2013, the demand for Botulinum toxin type A cosmetic treatments from men increased by 310%.
Men are starting to realize that the ‘furrowed-brow’ look is out, while a fit, refreshed and youthful appearance is in. Frown lines on men’s faces can make them appear stressed, worried, aged and even angry. With competitive workplaces and assertive social scenes, there has never been more pressure on men to look refreshed and youthful.
Although men currently only represent 6% of the overall Botulinum toxin type A cosmetic market in the United States, Botox is proving to become an increasingly viable option for them. It is predicted that more and more men will choose Botox over the next 10 years.
10. Growing off-label use. Although Botox Cosmetic is only FDA approved for a limited number of facial areas, advanced injectors are using Botox to treat other areas of the face.
For example, Botox Cosmetic is also successful in treating the depressor anguli oris muscles to elevate drooping corners of the mouth. Botox can also be used to tighten platysmal bands in the neck, creating a sharper profile.
Although not FDA approved indications, these procedures are considered well known to some advanced Botox injectors.
It is predicted that off-label use of Botox will continue to grow the market for Botox, and thus increase the overall number of Botox treatments performed.
11. New Botox Indications. Botox Cosmetic was first FDA approved in 2002 for the treatment of frown lines. Last year the FDA approved Botox Cosmetic to treat lateral canthal lines, also known as the ‘Crow’s feet’.
As Botox manufacturers continue to prove successful indications for use, more FDA approvals will lead to more people becoming aware of the benefits of Botox for use in those new areas.
With more indications for the use of Botox, it is predicted that demand for those treatment areas will follow suit.
Demand for Botox is Expected to Grow at a Strong and Consistent Rate
With the ever increasing popularity of anti-aging products and our desire to preserve our youthful appearance, greater numbers of people are opting for the needle.
Injector 5280 expects the demand for Botulinum toxin in the United States for cosmetic treatments to grow at a strong and consistent rate over the next 10 years. Even if the economy falls into a recession at any point during that time, long term growth is likely to stay strong.
In summary, growth will be stimulated by new market opportunities as well as developing existing markets. Botox will also ride the cultural wave of a growing acceptance of aesthetic injectables, together with an increasing education and demand for anti-aging treatments. Additionally, treatment accessibility and increasing treatment satisfaction rates will further drive the demand for Botox.
The next 10 years will be an interesting time in the Botulinum toxin cosmetic market. It is expected that sustained growth in the Botox market will lead to substantial profits for the manufacturers. Companies such as Allergan, the billion dollar company behind Botox Cosmetic has every reason to be optimistic about their future.
